Visiting Madrid Weblog / Cultural tourism in Madrid: The tourists of the Museum of the Prado

When a great temporary exhibition is celebrated, the Museum of the Prado (Madrid, Spain) receives more national visitors (57%) who foreign (43%). On the contrary, the permanent collection receives more foreign visitors in practically inverse proportion. Most of the Spanish public who visit comes it from the Community of Madrid (58%), Andalusia (9%), Catalonia (6%) and Castile and Leon (6%). On the other hand, the United States (17%) and Japan (14%) lead the ranking of foreign visitors, according to data of the Institute of Tourist Studies (IET).

Between the drawn conclusions of the surveys, it emphasizes the one that the temporary exhibitions of the museum act like a powerful center of attraction and fidelización of public, being his mainly national visitors, against the dynamics registered in it visits to the permanent collection.

With respect to the geographic origin of the public of the Museum, the report keeps awake that, between the foreigners, the United States is located in the first position of the ranking of visitors, followed of Japan, Italy, France, United Kingdom, Germany and México.Fuente: hosteltur.com

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